MSC CRUISES - PRICING MODEL ENHANCEMENT
With the launch of modern award-winning ship classes in the recent years, we have been able to offer to our guests a wider choice of cabins, as well as enriched onboard experiences with innovative activities and services. Taking advantage of all these new and innovative on-board features, the time has come to reflect this world of options into our pricing model and make it even more beneficial to our valued travel partners and guests.
The enhancement of our pricing model and the many opportunities it offers to our guests will support your MSC Cruises sales development even further. Get to know more on this new business opportunity thanks to our live webinars sessions and retrieve our supportive sales materials directly on MSC Book.
How beneficial is this for our travel partners?
Our enhanced pricing model will offer you, our valued travel partners, more options and easier opportunities to scale up your revenues:
- Upselling opportunities thanks a thinner segmentation of our cabin categories.
We’re widening our cabin types offer with a large variety of features to choose from. Together with your client, travel agents will now be able to specifically select not only the cabin category (Interior, Ocean View, Balcony, Suite) but also get into more detailed options selecting the cabin size, its deck location, as well as other features such as a wider terrace or a private jacuzzi. Such wide choice of cabin types and related pricing offer, will help travel partners to easily match their client budget with a thinner segmentation and price offer.
- Optimized revenue with bundle opportunities
Our enhanced pricing model enhancement will offer the possibility at the time of booking both options with or without bundle discounted packages, starting with drink packages. Thanks to those bundle rates, benefit from your standard commission also on the included discounted package!
- Enriched "Experiences"
More benefits, booking flexibility and new options are now included for our Guests, as well as more opportunities to trigger additional prepaid revenues.
How Beneficial is this for our guests?
With our enhanced Pricing Model, our guests, will also benefit by building together with you a fully customized holiday experience:
- New cabin types to choose from so they can carefully select their ideal cabin in terms of size, deck and location on board
- Discounted packages bundled to the cruise fare, available at the time of booking, allowing them to save even more on their must-have packages
- Additional benefits now included in their selected experiences (Fantastica, Aurea, and MSC Yacht Club) to get the very most out of their cruise (flexibility and other options)